Look good play good? As training camp for a new season kicks off let's look at who are the best and worst dressed teams on the field.
What's the least aesthetically pleasing but successful team? Before last season, Carolina Panthers..maybe?... It's hard. Because it seems if you get the other things right, you generally get this right too.
Rebranding often coincides with regime and culture change but most expectedly, it's hit or miss. Rams are expected to redesign their look for 2020 but it's likely a minor cosmetic change.
Browns will also follow suit in 2020 but also likely to stay inside their color rush look with just minor variations.
Jets dropped their new uniforms in April and were promptly flamed. We're holding out judgement, though, until they hit the field.
Thus, we ranked every teams uniform, then I created new concepts for some of the lowest ranked squads.
Kansas City Chiefs
Carolina Panthers
Tampa Bay Buccaneers
Cleveland Browns
Jacksonville Jaguars
Cincinnati Bengals
KANSAS CITY CHIEFS
CAROLINA PANTHERS
TAMPA BAY BUCCANEERS
JACKSONVILLE JAGUARS
CINCINNATI BENGALS
CLEVELAND BROWNS
TD NFL Uniforms Rank
1. Vikings
Nike's 2014 redesign ought to be the high water mark for every other franchise looking to rebrand. They simplified and modernized, coming up with a clean, classic, fresh look.
2. Steelers
The black & yellow is just untouchable. It's a hard, classic look and their bumblebee throwbacks are the most "come fuck with us" in the league, bar none.
3. 49ers
Timeless look that never gets old.
4. Seahawks
Nike's 2012 redesign looked like a joke in promotions. Everyone thought, WTF is this? Then you actually saw them on the field and it was like....oh. They've been one of the best looks in the league since. It's no use trying to figure out why...it just works.
5. Packers
It's a simple but a great color combo and their collection of throwbacks are hands down the best in the league.
6. Colts
Colts are a top tier look to me. Boring perhaps, but also flawless.
7. Lions
Almost a perfectly nailed redesign. My only gripe is the lack of a pants stripe on that all grey look.
8. Broncos
Broncos 1997 redesign was like the Seahawk 2012 redesign. It was odd looking in promos but just clicked on the field. It's still going strong 20+ yrs later.
9. Cowboys
Always good but the Thanksgiving alternates defeat all.
10. Chargers
Another look that looks awful on a design page but really works on the field.
11. Raiders
Boring and great. A minor Vegas rebranding would be nice.
12. Rams
A great looking overall look that will needlessly be changed in 2020.
13. Patriots
There's nothing wrong with NE's current look but there's nothing great about it either. It's definitively middle of the road.
14. Dolphins
A Nike redesign done right.
15. Bears
Chicago has that solid classic look. But that navy blue has always looked like boring black and the white and burnt orange aren't used enough.
16. Redskins
Setting aside the the name and mascot faux argument, Washington's look has held up well despite little change. The color combo is near untouchable.
17. Saints
Saints have the 2nd most boring uniforms in the league but the black & gold is an untouchable color combo
18. Giants
Not much going on with NY's design but the blue home look is untouchable.
19. Ravens
The Ravens make purple work. I don't how they do it but it's a hard, solid look for the most part...though the black is doing all the lifting.
20. Texans
Texans are another middle of the road look. They're fine but don't really do anything for anyone. Best you can say is that it could be worse.
21. Eagles
Count me as one of those that preferred the previous look. It's never been special and this one is far from the worst but it just leaves you wanting a little bit better.
22. Bills
Apparently many think a lot more highly of the Bills look than I do. I think it's a nondescript middle road look that isn't the worst but far from the best.
23. Titans
The 2018 redesign more or less misses the mark. It's not the worst but I think they were clearly wanting better.
24. Falcons
Not awful but you can't help but look at the Falcons look and think...it should be better.
25. Chiefs
I figure this one gets the most pushback. Many feel like the Chiefs look is a sturdy classic. ...not I. It's one of the most boring in the league and doesn't even utilize it's yellow. That all red is just way too much ketchup.
26. Cardinals
The Cardinals look is tired now but they're far from the worst.
27. Jaguars
Jacksonville responded to the backlash of their daring 2013 uniforms by... choosing not to design their current ones. They're wearing stock black/white uniforms that look like someone just said "fuck it I give up."
28. Panthers
I don't know what the fuck's going on with the Panthers look. I feel like the players should be yelling "Boo-Yaa!" every time they make a play.
29. Bengals
Their look is a tragic mismatch, with all their colors forcefully incorporated in together.
30. Browns
The Browns 2015 - 2019 colorful dysfunction will be symbolic for one of the worst performing and worst run teams in the league in that span. The color rush was a bit of grace and will likely be the new permanent look moving forward. If they had only listened to me back back in 2014 this could have all been avoided..
31. Buccaneers
The biggest problem with this garish ass thing is that it was unnecessary. The Bucs previous look was fine. In that regard this current version is a sad parody.
